Posted in : Search For Jobs
Jobs in Marketing
By Chris Blagden
Jan 2, 2008 - 3:48:19 PM

Considering a job in Marketing? Already a experienced marketing professional? We can connect you to the right marketing jobs suitable for your experience and marketing expertise.

A modern day marketing professional needs a diverse range of skills to succeed. ActiveCareer can also help connect you to many professional job opportunities in marketing.

Employment in Marketing?

Marketing exectutives need to be skilled with traditional methods of marketing and be eager to adopt new technologies such as online marketing via SEO (search engine optimisation), Pay Per Click and Social Networking via web sites such as Facebook, Bebo and MySpace.

Online Marketing Skills

As more and more marketing programs move online in search of greater volume of clients and return on investment it soon becomes apparent that traditional geographical boundaries within marketing no longer wholly apply.

The Internet offers access to a wide variety of consumers and potential customers and clients. The Internet also brings a myriad of confusing new terminology to the marketing table.

When dealing with online advertisements for instance; new terms like cpc (cost per click) and cpm (cost per thousand impressions) will soon rear their head. A marketeer needs to understand what these mean fast.

Interpreting Campaign Data

Statistical traffic counting programs reveal a deep insight into web traffic patterns and the ongoing success of marketing campaigns. A marketeer will need to learn how to interpret them and best utilise the information that the data provides. 

Not suprisingly many high profile companies are on the look out for the right people in this sector. People who have these key online marketing skills and yet also have great experience of 'how things used to be done.'

The Right Marketing Blend

Much marketing still takes place offline and the right marketing executives are often those who exhibit a superb grasp of both the online and offline mediums. 

Also See :
Professional Job Opportunities in Marketing